Klarna: Search for UK’s ‘smooothest’ stores is on

Klarna: Search for UK’s ‘smooothest’ stores is on

PayTech venture, Klarna, is launching a ’Smoooth Stores’ initiative to discover and help develop top retail talent across the UK.

The competition is now open for entries, with the judging panel being headed up by reality TV stars Hugo Taylor and Millie Mackintosh. Applications close at the end of December, after which eight brands will be shortlisted. These will each meet with one of Klarna’s brand ambassadors and create a short video about their business. The content series will launch in February 2019, after which the public will be able to vote for the brand they want to see crowned ‘The UK’s Smooothest Store’.

The winner will receive:

  • Mentoring from Klarna senior executives

  • £10,000 cash prize, along with guidance on the best way to spend the money to ensure growth

  • Free use of Klarna’s Pay later service for 12 months, giving customers access to Buy now, Pay later services in the UK

“We know how difficult it is to grow a business in a fast-changing and competitive environment – particularly in the world of e-commerce and retail. We’ve been lucky enough to work with, support and learn from some really impressive brands, from fashion stalwarts to up-and-coming businesses. We want to use this experience to inspire small businesses at the start of their journey to reach their full potential,” says Luke Griffiths, General Manager at Klarna UK.

“The startup culture is truly energising - and coming from startup roots ourself - we can’t wait to meet and hear what businesses from all over the UK are doing so we can help them to excel in the retail space. The search for the UK’s smooothest stores, is on.”

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