Matalan rolls out ContentSquare tech
Matalan has chosen ContentSquare’s user experience (UX) analytics solution as it looks to enhance its online performance and help the digital teams create a seamless omnichannel experience.
Paul Hornby, Director of eCommerce at Matalan, says: “We were attracted to ContentSquare because we weren’t getting enough actionable insight from our existing tools. Having ContentSquare means we can now access qualitative behavioural data at a quantitative scale, and enabling access to that data across our digital teams. Before this, we generated lots of data, but not much actionable insight.”
“Today, I see ContentSquare adding value to everything from understanding the ROI of marketing content, to finding problems and opportunities to test, to analysing the checkout funnel. It will allow us to surface actionable insight at speed and at scale, across web and mobile, which will help us transform the experience we provide visitors.”