El Corte Inglés, Alibaba announce omnichannel partnership

El Corte Inglés and Alibaba Group have signed a letter of intent to cooperate in the fields of commerce and retail, cloud computing services, digital innovation and smart payments.

Victor del Pozo, CEO at El Corte Inglés, comments: “This agreement will allow us to combine both the physical and online worlds, in order to offer the best shopping experience to our customers. Together, we are writing the future and placing ourselves at the forefront of trade and technology. El Corte Inglés owns department stores in the best locations of the main cities of Spain and Portugal, and is granted with the confidence and trust of national and international customers. All of this, joined to Alibaba’s technology, will allow us to offer a proposal of unbeatable value.”

Rodrigo Cipriani Foresio, Managing Director for Italy, Spain, Portugal and Greece at Alibaba Group and business development General Manager of Tmall in Europe, comments: “ We are looking forward to joining forces with El Corte Inglés to provide consumers in China and worldwide with the greatest products and experience. As a global technology company, digital transformation and innovation in all fields are fundamental drivers of Alibaba's mission of making it easy to do business anywhere, with the ultimate goal of better serving our consumers and stakeholders worldwide, today and tomorrow. Hence, we are confident that the expertise and skills brought by both companies will generate incredible value and opportunities as the cooperation takes shape.”