Carluccio’s has partnered with BigCommerce to relaunch its Wordpress-hosted website.
This comes as part of a £10 million investment and brand restructuring. The new site, which took three months to develop, launched in late October.
James Backhouse, Marketing Director at Carluccio's, says: “Our aim was to develop a website that did the fundamentals really well, whilst also demonstrating the stories behind the brand and products, and linking seamlessly into e-commerce. To do this, we needed a platform that could strike the balance between traditional e-commerce and a content-rich website. This newly launched site has definitely accomplished that.”
He adds: "A SaaS e-commerce platform was critical to us; we are a small team and didn’t want to have to deal with hosting hassles or the need for regular maintenance and upgrades that could interrupt uptime for the site. We also wanted a user interface that was fast and easy to use, with lots of functionality right out of the box.”