Starbucks has announced that its Starbucks Delivers service, launched in partnership with Alibaba’s Ele.Me, is now available across more than 1,100 stores in 17 Chinese cities, including Beijing and Shanghai.
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It has also piloted its first Star Kitchens, located within two Hema supermarkets in Shanghai and Hangzhou. “We set out to earn our right to do coffee delivery the right way in China by leading and up levelling the standards for the entire coffee industry, with no compromise on the Starbucks quality at any step,” says Belinda Wong, CEO, Starbucks China.
“Our market-leading scale and the positive customer trial and adoption we have seen in the first two months of operations have given us even greater confidence that we will successfully bring this exceptional delivery experience to more than 2,000 stores across 30 cities by the end of year.”