Amazon UK reveals what flew out the doors in 2018

Amazon has announced its bestselling products of 2018 and the UK's favourite Christmas presents, including the DVD release of Mamma Mia! Here We Go Again.

2018 was a popular year for books with female protagonists including Eleanor Oliphant is Completely Fine by Gail Honeyman and Good Night Stories for Rebel Girls by Elena Favilli and Francesca Cavallo. Elsewhere, the Hugh Jackman musical, The Greatest Showman, on DVD and the latest entry in the football gaming series, FIFA 19, proved to be firm favourites

The retro photography trend saw instant picture cameras and accessories such as the instax mini Film, 20 shot pack snapped up by customers. Whilst the summer heatwave resulted in products such as the Hozelock Seasons Multi Spray Gun flying out the door.

More worldwide customers signed up to Prime in 2018 than ever before (exact numbers weren’t revealed but, hey ho, that’s Amazon for you), with popular products amongst Brits including Fire TV stick, Echo Dot, Taittinger Champagne and Dobble. The service also made its debut in Australia, bringing the number of countries with Prime to 17.