Footasylum reports a 28% increase in email revenue from personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. This also resulted in a 75% reduction in cost per social click during a recent trial.
“Customers now expect high levels of personalisation at every single touchpoint,” says Tom Makin, E-commerce and Marketing Director at Footasylum. “With our product offering being so vast, delivering an experience relevant to each user is extremely challenging. However, Peak showed us how AI can be used to create a hyper-personalised experience for every single Footasylum customer and that this, in turn, leads to greater customer loyalty and growth.”
“With a 28% uplift in revenue per email sent, we’re certainly seeing the benefits of being an AI-driven business. There are many more exciting opportunities on the horizon with Peak, including further inventory and social media growth through the power of AI.”