Grocery retailers set for cracking Christmas, IGD
The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6 billion, according to IGD.
Vanessa Henry, Shopper Insight Manager at IGD, says: “Although Christmas is very much wrapped up in tradition, we’re starting to see some new and interesting trends emerging in the run-up to the festive period. In particular, and similar to a trend we’ve seen emerging over the past year or so, there is a greater focus on vegan or vegetarian options for the main Christmas meal centrepiece.”
“Growing media and social media coverage, coupled with greater investment by both retailers and suppliers in these products, means more shoppers are considering these meat-free alternatives this year. Although some families have unique food traditions that they stick to every year with certain foods, Christmas can also be a time to experiment with new and different products.”
Technology will also play its part in Christmas day this year, with 7% of people planning to use their Alexa or Google Home device to help them prepare meals. This rises to 11% of families and 17% for 18-34-year olds.
