Go Instore tech aids Marriott International growth
Marriott International’s European Convention Network (ECN) says that it has grown its Meetings, Incentives, Conferences and Exhibitions (MICE) business, using the Go Instore live video streaming solution.
The ECN is a collection of 21 gold standard convention hotels and is part of the 6,500 property Marriott International group. It partnered with Go Instore to give event planners from around the world the option of having one to one live online consultations, tours and virtual site inspections of its largest conference venues across 10 European countries. The ECN reports that 51% of customers who took a live virtual site inspection between March and December 2017 went on to book or were progressing with their enquiries.
“We have been able to attribute a significant amount of event revenue from across the globe to using Go Instore’s live video streaming technology,” says Pauline Bronkhorst, Head of the European Convention Network, Marriott International, who leads the Go Instore project. “Customers and associates love this new way of interacting, and it has helped the ECN to deliver an increase in leads and bookings from around the world since it was launched.”