Bricks and clicks: Lidl, Aldi and Ocado surge ahead

Lidl has once again been crowned the UK’s fastest-growing grocery retailer by Kantar Worldpanel. For the 12 weeks to 28th January, the discounter experienced a market share increase of 0.5 percentage points and saw sales climb by 16.3% compared to the same period last year. 

Fraser McKevitt, Head of Retail and Consumer Insight at Kantar Worldpanel, comments: “Traditionally focused on own-label lines, Lidl has actually seen fastest growth among its branded products, which are up by 28% and now account for 12% of all sales.”

Not to be outdone, Aldi increased sales by 16.2% to hold a market share of 6.9% – up 0.7 percentage points. Whilst Ocado continued its rapid sales growth – up 7.8% – weighing in with a market share of 1.3%.