Safeway website goes live

Safeway’s surprise return continues apace, with the launch of a website showcasing a range of products available at McColl's.

One of the UK's best known supermarket brands, Safeway was acquired by Morrisons in 2004. Most of its 479 stores were rebranded as Morrisons, with others being sold off, and it disappeared from the UK in 2005.

In 2016, however, Morrisons announced that it would be revived and last year the retailer struck a deal with McColl's. The partnership kicked off in January and will see the grocery giant supply Safeway and branded products to 1,300 convenience shops and 350 newsagents.