Amazon makes Whole Foods, Prime Now move

Amazon has greenlighted the first major integration between its e-commerce operations and the acquisition of Whole Foods. It is introducing a free two-hour delivery of products through Prime Now (delivery within one hour is available for $7.99 on orders of $35 or more) with plans to expand across the US in 2018.

Since completing its $13.7 billion purchase of Whole Foods, Amazon has started selling Echo speakers at the retailer’s stores while cutting in-store prices for Prime members. And starting today, Prime customers in neighbourhoods of Austin, Cincinnati, Dallas and Virginia Beach can shop from Whole Foods at www.primenow.com or by using the Prime Now app.

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favourites,” says John Mackey, Whole Foods Market co-founder and CEO. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

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