Mercedes-Benz Vans announces pop-up store first

Mercedes-Benz Vans has launched its first pop-up store at intu Trafford Centre.

Open until 18th March, this will showcase its latest range of premium vans including the new X-Class. Customers will be able to explore different models through an interactive touchscreen and also try out a virtual reality surf simulator. All models from the range can be test-driven in the car park at the centre. Meanwhile, Britain’s Got Talent dance group Boogie Storm (never heard of ‘em! – Ed) will be performing on 10th February.

Steve Bridge, Managing Director at Mercedes-Benz Vans UK, says: “With over 60% of ABC1 customers visiting the centre and a catchment of 9.3 million people, intu Trafford Centre is the perfect location for the opening of our first pop-up store. It has been a great year for Mercedes-Benz Vans and we’re excited to be one of the first retailers selling high-end vans in a shopping centre environment.”