Salesforce to buy US startup CloudCraze

CloudCraze, an enterprise commerce platform founded in 2009, has signed a definitive agreement to be acquired by Salesforce. Terms of the deal were not disclosed.

“Our customers (including Coca-Cola and Land O’ Lakes) are at the core of every new product or strategic decision we make. As we look ahead to joining the Salesforce family, we’re even more excited about the opportunity to help forward-thinking companies deepen business buyer engagement and increase their share of the market for years to come,” says Ray Grady, President and Chief Customer Officer, CloudCraze. “We are thrilled that we will soon become part of the amazing Salesforce family and continue to push B2B commerce forward.”

CloudCraze, whose B2B commerce software is built natively on the Salesforce platform, has raised more than $30 million in venture funding to date. Grady comments: “The increasing demand for B2B commerce solutions in the cloud has been a core contributor to our incredible growth since being founded in 2009. After a $20 million funding round from Insight Venture Partners and Salesforce Ventures in 2017, we have supercharged product development and become a market leader in the US and EMEA.”