Big spending Westfield enlists famous faces for London campaign
Westfield has launched a Meet the New Neighbours campaign, starring James Corden, Nigella Lawson, Adwoa Aboah and Miss Piggy.
Westfield London is investing in a £600 million expansion which will see the retail destination become the largest in Europe. This began in 2015 and will launch this month, signaling the start of a phased opening of the project, with a number of announcements and openings taking place in Spring and Summer ahead of Westfield London’s 10th anniversary on 30th October. On completion, Westfield London will comprise around 450 shops across 2.6m sq. ft. of lettable area.
The aforementioned celebs represent the breadth of offer including entertainment, food, fashion and family, with Meet the New Neighbours running above the line, across digital and social channels and in-centre. Myf Ryan, Westfield UK & Europe’s Chief Marketing Officer says: “We are absolutely thrilled to reveal our eclectic, playful and dynamic collective for the Meet the New Neighbours campaign. Each individual personifies our commitment to bringing the best of entertainment, food, and fashion to W12. We very much look forward to seeing the new neighbours feature across London throughout the year to mark Westfield London’s expansion and 10th anniversary.”