Report highlights New Retail blueprint for omnichannel success

A shift by brands to a New Retail model is imperative to remain relevant and competitive in China, according to a report from AliResearch and Bain & Co.

This lays out the blueprint for how companies can seamlessly meld their online and offline channels, providing a better customer experience and making their own operations more efficient. It notes the challenge laid out by Alibaba Group CEO Daniel Zhang in a letter to investors, whereby companies need "to tap Big Data analytics to redefine the core of retail (consumers, merchandise and stores) as well as the ties among them, to upgrade formats and create new retail occasions". And it cites the likes of Mondelez, Friso, Estee Lauder and Bestseller as “leading the charge to shape tomorrow’s retailing”.

Further details here.