bPay meets ‘growing demand for wearable payments’

Barclays’ bPay solution has announced new wearable payments partnerships with GUESS Watches, Mondaine, Timex, Kronaby, Suunto, ADEXE and LBS.

This includes GUESS Watches developing a range of six contactless watches. LBS and bPay are launching the TapStrap, a replacement strap that can be fitted to any watch with a 18mm, 20mm or 22mm strap, enabling wearers to make purchases up to £30. Whilst Suunto will be launching a bPay-enhanced version of the Suunto 3 Fitness watch, later this spring. To support production, bPay is working with Tappy.

“Consumer appetite for wearable payments is reaching critical mass, and we’re proud to be meeting this growing demand with the help of our industry-leading partners,” says Adam Herson, Business Development Director, Barclays Mobile Payments. “Thanks to the range of products these agreements will bring to market, customers will be able to buy a watch or fitness tracker that not only suits their taste, but also unlocks benefits of speed and ease in everyday purchases. Whether buying a bottle of water when out for a run, or a newspaper on an afternoon stroll around the city, today’s shoppers are looking for ‘built-in’, seamless payment experiences..”