Five essential communication technologies for retailers
With National Conversation Week upon us, RTIH rounds up five communication technologies that retailers should use in 2018.
1. PCA Predict
PCA Predict’s checkout optimisation tools remove friction on web forms, making it quicker and easier for customers to auto-complete addresses while capturing valid email, mobile numbers and delivery addresses in real-time. The company’s technology is widely used and is an effective tool in making sure the online customer journey to checkout is completed.
iAdvize is a full-stack conversational marketing platform that connects customers or prospects in need of advice with experts who are available 24/7 via real-time messaging. Businesses can provide expert customer service by using a combination of real people and chatbots. iAdvize also has a peer-to-peer service which uses independent experts to provide authentic advice to online visitors.
MailChimp’s automated email service can be used at all stages of a business as a key marketing tool. It can be programmed to target previous customers, new customers or even those who have nearly made a purchase but not completed checkout. MailChimp can run-on in the background with little monitoring whilst maintaining contact with clients and consumers, freeing up employees to focus on customer engagement.
By creating surveys, retailers are able to gain more insight into their customers’ likes and dislikes and create their own data. SnapSurveys is a solution that prides itself on being suitable for companies of all sizes.
Having customers actually visit your company’s site can be half the battle, especially for smaller retailers. Taboola aims to drive quality web traffic and increase conversion and engagement rates by launching targeted advertising campaigns. It boasts a network reaching over one billion.