Emarsys tech drives major order increase at BrandAlley

Discount designer e-tailer BrandAlley has achieved over 40% year-on-year order growth after choosing the Emarsys Artificial Intelligence (AI) enabled platform to support its marketing strategy. Other results include reducing its abandoned basket conversion rates and cost per acquisition (CPA) by 50%, as well as increasing its customer reach eight-fold and Facebook registrations by 230%.

BrandAlley is a UK members-only flash sales website that works with over 200 premium brands, such as Hackett, Joseph, Radley, Seafolly, J Brand, Agent Provocateur, Thomas Sabo, Jaeger, French Connection and Diesel. Launching new sales every day, it sends offers through email, as well as engaging via social media channels and its website. The venture is using the Emarsys Smart Insight , Predict (web and email), CRM Ads, Automation, Web Extend and Smart Content solutions.

Rob Feldmann, CEO, BrandAlley, says: “The revenue benefits of working directly with fabulous fashion brands and Emarsys are clear, and we see AI marketing playing a significant role in driving our bottomline as our business moves forward. Equally important for our business, which deals solely with premium brands, is that polish and personalisation across all customer-facing channels is possible, helping us relay our ‘best quality for best price’ message. Emarsys helps us achieve this simply, and the time saved in setting up these campaigns gives our marketing team the freedom to be creative in other areas of our marketing activity.”