Whittard of Chelsea chooses Tryzens for e-commerce project

Whittard of Chelsea is overhauling its website with the help of Tryzens.

Mark Dunhill, CEO at Whittard of Chelsea, comments: “We recognise our customers expect a seamless experience across multiple channels in this day and age, and we want to create an opportunity for consumers to delve deeper into the brand. We selected Tryzens for its track record in successful platform implementations, but also their approach creating e-commerce strategies that really get behind the scenes and taking the time to get to know our treasured brand.”

The emphasis will be on mobile first, high impact, personalised content. The company sees opportunities to improve customer loyalty with subscription and gifting based services which, it says, will feed well into the enhanced site. 

Andy Burton, CEO at Tryzens, adds: “Whittard is a great example of a British heritage brand that has survived a lot of change whilst remaining true to their mission. We’re delighted to be supporting them in the next phase of their journey to improve the customer experience. We want the consumer to get the same feeling as they step into Whittard’s online world as they do when they’re in a physical shop."