Poundland causes another social media stir

Poundland is at it again. A few months on from its Elf Behaving Badly social media campaign, labelled "irresponsible" by the Advertising Standards Authority (ASA), the retailer has posted Easter themed tweets featuring a “naughty” chick and bunny.

In one of them, the bunny is bending over as the chick burns a cross onto its behind, with Poundland captioning the post: ‘I’ve got a way to make you hot and cross, Bunny’. As was the case with Elf Behaving Badly, many people failed to see the funny side (e.g.: ‘No that's just nasty’ and “This is getting reported’), although some gave it the thumbs up. ‘They are at it again, whoever is in charge of Social Media at @Poundland deserves a pay rise #Poundland’ said one, whilst another declared: ‘And they're back. @Poundland don't ever change’.

A Poundland spokesperson commented: "Looks to us like people are loving it. We can, however, confirm no chicks or bunnies were harmed in the making of our posts."