Caffè Nero launches mobile Easter egg hunt game

Caffè Nero has rolled out an Alice in Wonderland-themed Easter egg hunt via its Yoyo-powered mobile app.

This instantly rewards its customers with prizes, including Caffè Nero loyalty stamps and vouchers, if they find an in-app Easter egg when they make a purchase up until Sunday, 8th April. Each egg has been created in collaboration with the Victoria & Albert Museum, inspired by an Alice in Wonderland illustration by C.F.A Voysey. The initiative follows an Instant Win Christmas Cracker campaign last year.

Marcus Denison-Smith, Head of Marketing at Caffè Nero, says: “No Easter is complete without an Easter egg hunt, so we’ve given our busy customers a fun and easy way to join in the fun.”