Target ramps up online delivery strategy

Target is significantly expanding its suite of fulfilment options in 2018.

Free two-day shipping is now available on hundreds of thousands of items on Target.com when shoppers spend at least $35 or pay with a REDcard. Whilst Drive Up, a service through the retailer’s app that enables ‘guests’ to have their online orders brought out to their cars by a store team member, will expand from 50 to nearly 1,000 stores nationwide by year-end. And Target’s service that delivers guests’ in-store purchases later the same day for a flat fee, currently offered in four New York City stores, will expand this year to all five New York boroughs and select urban stores in Boston, Chicago, San Francisco and Washington, D.C.

“We’re making Target America’s easiest place to shop. That means blending the best of our physical and digital assets to create new experiences for our guests and reimagining our network of stores into hubs for commerce and community - inspiring showrooms, service centres and neighbourhood-based fulfilment centres,” says Brian Cornell, Target’s Chairman and CEO. “We have been on a multi-year journey to modernise every dimension of our enterprise, and in 2018, you will see us accelerate our pace. You can expect us to continue to invest in our team as our greatest differentiator, and introduce and scale new experiences, services and brands, all in service to our guests.”