Sephora gets personal with Saleforce roll-out

Sephora is deploying Salesforce Commerce Cloud and Service Cloud in Europe to deliver more personalised, intelligent omnichannel shopping journeys.

“Everyone has different beauty and skincare needs, and we want to provide our customers with shopping experiences that are as unique as they are, whether they’re shopping in-store or online,” says Anne-Veronique Baylac, CDO at Sephora Europe & Middle East. “By advancing our digital strategy with Salesforce, we’re putting the right platform in place to continue delivering the groundbreaking and personalised beauty tools our customers want,” adds CIO, Pierrette Frey.  

Sephora is now live on Commerce Cloud and Service Cloud in Sweden and Denmark. It is also planning to roll-out the tech all over Europe starting with Portugal, Germany, France and Poland in the coming months.