Co-op Digital starts building user research lab

Co-op Digital says that it has finished designing its new user research lab in The Federation; it has confirmed technical and furnishing suppliers and is about to start building.

In a blog post, it comments: “Our remit is to create new digital products, services and platforms; pioneer new ways to cooperate online; and help our existing businesses make the most of digital. To do this, we put users and their needs first, and help teams across the Co-op do the same. Until now, we’ve been using external labs for lab-based user and market research, but we know from past experience that having a dedicated in-house research space significantly ups the ante on how much time teams and stakeholders spend with users.”

The space will be available to Co-op teams including Brand and Marketing, Federation tenants and, eventually, to external customers. Further details here.