‘Unstoppable’ Boohoo posts stellar results

Pureplay fashion retailer Boohoo has reported a 97% rise in revenue to £579.8 million in the year to March, with pre-tax profit up 40% to £43.3 million. The recently acquired Pretty Little Thing played a key role here, registering a 228% rise in sales to £181.3 million.

Catherine Shuttleworth, CEO at Savvy, comments: “Stellar results again from Boohoo this morning as it is seems their growth and reach is unstoppable. With menswear, childrenswear and the Pretty Little Thing brand they are engaging with a broader group of potential shoppers than ever before."

"Their stickiness through social media - and Instagram in particular with over 2.6 million users - shows how important reaching out to shoppers with your demographic in an engaging way has now become. The use of social influencers across the world and their international expansion plans shows that there seems to be no limit to the reach of this business. A real retail success.”

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