Sportsman’s Warehouse rolls out MyAlerts tech

Outdoor sporting goods retailer, Sportsman’s Warehouse, has implemented the MyAlerts personalised product alerting and customer engagement platform across its e-commerce offering.

"One of the core values of our online experience is providing the kind of customer service experience you’d find in your local store,” says Mike Van Orden, CTO at Sportsman's Warehouse. “Enabling our online customers to select the exact products they’re interested in tracking is akin to asking your neighbourhood store associate to remind you when they get a product you want back in-stock in the store. Personalisation in marketing is best achieved when the customers themselves are able to curate that experience exactly as they choose.”

He adds that, under five months, the retailer has had thousands of users sign up to track out of stock products that represent significant purchase intent. “So this not only works as a great customer experience but also a significant revenue generator. At the same time, MyAlerts helps us to better understand the customer demand by vendor, category and SKU to a level that over time can greatly improve our assortment and inventory planning."