Retail Business Technology Expo (RBTE) has partnered with BT to showcase a digital store at this year’s event, taking place in London on Wednesday and Thursday. This will highlight how forward-looking, innovative retail capabilities will drive immersive and engaging shopping encounters enabled by agile and dynamic networks.
Alison Wiltshire, Global Practice Lead, Retail & Consumer Goods at BT, comments: “The physical store is far from dead, but it does need to evolve to survive and be relevant for today’s connected customers, whose expectations and demands in-store have been shaped by the rise of ecommerce and their on-line experience. Digital transformation and in particular having a clear roadmap for digitalising the store will be vital — not just in terms of enhancing customer experience, but also in driving in-store conversions.”
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