eBay motors past Amazon in UK, SimilarWeb

SimilarWeb has released its UK Quarterly Index, analysing traffic to the top 10 UK online marketplaces from desktop and mobile during Q1 2018. 

While Amazon has long dominated the global online marketplace category, it has fallen behind eBay in the UK. From Q4 2017 to Q1 2018, the latter’s sites gained close to four points, bringing them to the number one spot. eBay also boasts stronger engagement metrics, with a bounce rate of 23% while amazon.co.uk is 28.6%. 

Top 10 as follows:

1. ebay.co.uk (includes ebay.com)
2. amazon.co.uk
3. argos.co.uk
4. amazon.com
5. johnlewis.com
6. etsy.com
7. aliexpress.com
8. very.co.uk
9. wish.com
10. alibaba.com

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