Wasabi enlists Thyngs for app-free loyalty promotion

Wasabi has launched its first ever customer loyalty promotion across its Central London outlets. Instead of being asked to download an app, customers will be able to tap or scan a smartcard with their mobile to join the ‘Wasabi Club’ and collect loyalty points. Those who collect seven loyalty stamps will then be able to claim a free meal.

The campaign, which will run until 30th June, is being delivered using mobile technology platform Thyngs. It will be supported by wireless messaging from Devicescape and Point of Sale materials created in-house. Andreia Harwood, Senior Marketing Manager at Wasabi, says: “Creating a dedicated app would have been time-consuming, expensive, and inconvenient for our customers. Instead, we’ve been able to launch this campaign in a matter of weeks, providing a low-friction customer experience with no impact to speed of service across our high footfall stores, whilst also benefiting from greater visibility into behaviour and loyalty across our outlets.”

Neil Garner, Founder and CEO, Thyngs, adds, “Getting consumers to download yet another app and then take action at the point of purchase is a huge challenge for quick service retail brands. By turning ordinary items into mobile engagement points, we’re transforming how Wasabi’s customers engage with their brand, delivering valuable insight in the process.”

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