Innovative physical retailers on the rise, Noccela

Despite the continuing growth of e-commerce, there is a clear trend of brick and mortar stores innovating and reigniting the importance of human interaction when it comes to attracting new customers and keeping ahead of the competition. 

That’s the view of Tapani Talvitie, CEO at Finnish startup. The venture specialises in indoor positioning tech and recently announced a collaboration with Nordic sports giant XXL. “We are currently in a strong growth phase. If you look at the next three years, we will be present in all major markets and hold significant market share in Europe and the US,” he says.

“We are also disrupting the existing product protection markets. Noccela is not only being seen as a solution for loss prevention, but also a perfect tool for personal security, analytics, increased sales, and improving the consumer shopping experience. Our strategic strengths are a service-based business model, knowing our customers and providing them with the best possible service.”

Read the full interview here.

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