Displaydata highlights urgent need for agile pricing in-store

Displaydata and Planet Retail RNG have launched a report which reveals the amount of cash – $104 billion – retailers spend manually changing price labels. This also highlights how compromised physical stores are when it comes to agile pricing compared to online stores that can update millions of prices throughout the day.

“Consumers today are digitally empowered with access to real-time information on products, and they are more price sensitive than ever,” says Sarah Herrlein, Senior Retail Analyst, Planet Retail. “Our research shows they expect a more consistent, automated experience, but their trust and faith in the store is lessening due to basic technological inefficiencies. With retailers spending billions on things like manual price changes, the case for deploying digital technologies that optimise efficiencies, deliver the customer a better experience and better value in-store, has never been greater.”

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