Topps Tiles enlists Code Computerlove for omnichannel initiative

Topps Tiles has appointed digital Code Computerlove as it looks to improve the omnichannel customer journey. 

The two have partnered to implement a programme of onsite performance and conversion optimisation. Topps Tiles has more than 370 stores nationwide as well as an e-commerce site. Its research has shown that almost 90% of customers visit its website at some stage of their transactional journey, with 75% going online before they head to a store. 

It will be utilising Code Computerlove’s in-house user testing lab for moderated user testing that will be combined with a data review. The programme will then deliver ongoing testing and experimentation to deliver new features and changes that will best achieve revenue growth and enhance the customer experience, both online and in-store.    

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