Alibaba backs virtual showroom startup Ordre

Alibaba Group has invested an undisclosed sum in European online luxury wholesale platform, Ordre.

“Matching Ordre’s technology with Alibaba’s unique data insights and capabilities, of which our recently launched Luxury Pavilion is a great illustration, we can provide our consumers with a personalised and differentiated experience, helping brands develop a deeper engagement with them,” says Jessica Liu, President at Tmall Fashion and Luxury.

Further details here.

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