Ben & Jerry’s backs Poseidon blockchain eco initiative
Non-profit organisation The Poseidon Foundation has launched a blockchain-powered platform that connects consumers to their own carbon footprint.
A pilot is currently underway at Ben & Jerry’s Scoop Shop in Wardour Street, London. For every scoop of ice cream sold, the company is contributing towards carbon credits from a forest conservation project in Peru. Laszlo Giricz, Founder and CEO, Poseidon says: “While this is just one small pilot, the technology is now proven and can be fully scaled and integrated, giving everyone the opportunity to understand their own carbon impact and take action. In just three weeks, we have already protected over 1,000 trees via the London store, equivalent to an area the size of 77 tennis courts, which is very encouraging and shows the potential for the platform to drive behaviour change once widely adopted.”
Chris Gale, Head of Ben & Jerry’s Social Mission Europe, comments: “We have got a long way to go within our own business to reduce our reliance on fossil fuels, but we have also made some big commitments and want to be transparent about our impact. At the same time, we want to use every part of our business to support a transition to a low carbon economy, including putting an internal price on carbon and setting ourselves ambitious targets to reduce our absolute carbon emissions by 80% by 2020. We are excited by the opportunity Poseidon Foundation’s new technology brings as an approach that connects fans to climate action.”
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