Intersport and Tmall open New Retail-powered megastore

Intersport and Alibaba’s Tmall have opened a co-branded mega store in Beijing that taps New Retail technologies to offer a more engaging and informative shopping experience.

“We believe Tmall is the ideal partner in our endeavour to further our engagement with Chinese consumers by providing them the best quality and most fashionable sports goods in the market,” says Victor Duran, CEO at Intersport.

Intersport currently has 24 stores in China with the goal of expanding to at least 100, a combination of bigger flagship stores in major cities and smaller specialty outlets, in the next couple of years. “It makes sense to have Tmall technologies to be the link to connect all the stores together,” Duran comments.

“We are excited to see an extensive range of Tmall’s New Retail technologies and features under one roof in Intersport’s store,” says Jessica Liu, President at Tmall Fashion and Luxury. “What’s even more encouraging is to see our merchants embracing the New Retail concept and exploring its potential. When customers try out these features first hand, we are confident that they will see the convergence of online and offline shopping as the future of retail.”

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