Startle has landed a contract from schuh involving background music and digital signage across its 136 stores in the UK, Ireland and Germany for the next five years.
schuh’s Retail Director, Phil Whittle, says: “We were impressed by Startle's innovative approach and promise of relentless 24/7 support for the end user; they certainly won us over in the pitch. We are looking forward to seeing the product go live in our store estate.”
Andy Hill, CEO at Startle, comments: “Many companies are cautious of incorporating too much technology in the fear of losing human interaction. What we aim to do is utilise it in a unique and personal way to enhance customer experience and create memorable moments. We are looking forward to a successful partnership with schuh, helping to create a memorable, positive shopping experience for its customers.”
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