Startle snags schuh digital signage/music deal

Startle has landed a contract from schuh involving background music and digital signage across its 136 stores in the UK, Ireland and Germany for the next five years.  

schuh’s Retail Director, Phil Whittle, says: “We were impressed by Startle's innovative approach and promise of relentless 24/7 support for the end user; they certainly won us over in the pitch. We are looking forward to seeing the product go live in our store estate.” 

Andy Hill, CEO at Startle, comments: “Many companies are cautious of incorporating too much technology in the fear of losing human interaction. What we aim to do is utilise it in a unique and personal way to enhance customer experience and create memorable moments. We are looking forward to a successful partnership with schuh, helping to create a memorable, positive shopping experience for its customers.” 

Sign up for our free retail technology newsletter here.