Abercrombie & Fitch Co. embraces innovation with True

Abercrombie & Fitch Co. (A&F) is joining True’s Leading Industry Partner Programme.

True works with over 2,000 young businesses in the retail and consumer sector each year and will partner with A&F, which consists of Abercrombie & Fitch, Hollister Co., and abercrombie kids,to apply its knowledge and resources to the efforts already underway at the company, as it focuses on transforming its operating model to evolve with the changing retail landscape.

Fran Horowitz, A&F CEO, says: “As a company focused on customer centricity and evolving to engage with our GenZ and Millennial customers, we are pleased to join True’s Leading Industry Partner Programme. Our partnership with True reflects our ongoing transformation efforts and our commitment to embracing innovation to enhance the customer experience, a common thread throughout our 126-year history.”

Mike Tattersall, Chief Commercial Officer, True adds: “Our mission is to match A&F with the latest innovations and technologies that have the potential to transform all elements of its operations – from digital through to deliveries – ensuring its business is meeting the needs of its customers and is truly fit for the future.”

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