Argos makes another AR in-app play

Argos has launched a new Augmented Reality (AR) feature in its iPhone app, allowing customers to view an animated version of different TV models and see what they would look like in their homes.

“As a digitally led retailer, it’s our goal to give customers the best possible shopping experience, whether in-store or online. We are really excited to launch this new version of the app, which will completely change how our customers buy TVs,” says Matt Grabham, Digital Product Manager at Argos.

“Giant TVs are becoming increasingly popular with customers looking to create the perfect cinematic experience at home for high profile events like the World Cup. This new AR technology will help our customers find a TV that perfectly fits their home, making the beautiful game even more beautiful.”

In May, Argos became the first UK retailer to launch augmented reality-enabled Lego models through its mobile app, giving customers the chance to view more than 100 full scale, animated 3D versions of Lego toys.