Wickes rolls out new AgilOne tech

Wickes has deployed AgilOne’s new 360 Profile for Customer Service offering across e-commerce teams, the customer insights team, and within stores and call centres. The retailer is using the solution to stitch together customer-level profile, transaction, and engagement data from nearly 50 different data sources.

“AgilOne’s customer data platform has helped us make sense of an enormous amount of customer data, which has allowed us to maintain personal relationships with our customers, regardless of whether they shop online or in one of our stores,” says Matthew Gaunt, Customer Communications Director at Wickes.

“As a customer-centric business, we wanted to make the complete, unified view of the customer accessible to all of our teams. Our post-sales customer support teams in particular are able to use AgilOne’s single view of the customer to resolve issues faster while providing a satisfying, relevant, experience.”

Sign up for our free retail technology newsletter here.