Apple dominates OEM Pay space, Juniper Research

The global number of mobile contactless users will exceed 760 million by 2020, up from an estimated 440 million in 2018, according to Juniper Research. OEM Pay services, including Apple Pay, Samsung Pay and Google Pay, will reach 450 million by 2020, with Apple accounting for one in two users globally.

The combined market share of Apple, Samsung and Google will reach 60% of global mobile contactless users by 2023, up from an estimated 50% in 2018. Other OEM Pay users, including the likes of Huawei Pay, Xiaomi Pay, Fitbit Pay and Garmin Pay, will exceed 20 million by 2020. Meanwhile, well over 200 banks deployed HCE-wallet services in 2017 and this is set to drive future growth in many markets.

In many established markets, however, contactless cards remain the most likely to have increased usage by consumers, and OEM Pay options may struggle to gain traction, Juniper Research concludes.