A.S. Watson taps innovative tech for CKC18 store

A.S. Watson Group has opened a new 26,000 square feet concept store CKC18 at Cheung Kong Center, Hong Kong. This is divided into four sections: an international food emporium, food le parc, health and beauty outlet, WatsonsLab, innovative tech zone, TechLife by FORTRESS and wine zone, Bar 0001 by Watson’s Wine.

Dominic Lai, Group Managing Director at A.S. Watson Group, comments: "We're the world’s largest international health and beauty retailer and plan to open 1,300 new stores worldwide this year and continue to expand in Hong Kong. With the determination to accelerate digital transformation, we are glad to introduce the latest retail technologies to optimise the shopping experience in a convenient and innovative approach. CKC18 applies technologies intensively.”

In addition to AlipayHK and other mobile payments, unmanned checkout counters are also available at WatsonsLab. There is also a Style me tablet equipped with AR technology which shows people how they would look like when applying different make-up products.

Customers can also use the TasteToGo function in the MoneyBack reward programme app to reserve their meals in advance at food le parc. Using the app’s Scan & Go function, food le parc customers can take products, scan the barcodes with their phones and pay at self-checkout counters. 

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