Marriott, Alibaba trial facial recognition tech in China
Marriott International has announced a joint venture with Alibaba Group to test facial recognition check-ins at two China hotels.
The two claim that the technology will cut the check-in process to less than a minute. Guests will need to scan their IDs, take a photo and input contact details on an automated machine. This will then dispense room key cards after verifying identities and booking information.
A global roll-out could follow the trial.
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Hospitality and leisureStaff WriterAlibaba Group, Facial recognition, Marriott International, Hospitality and leisure, Retail technologyComment