Pointy wraps $12 million Series B
Pointy has raised $12 million in a Series B funding round led by Polaris Partners and Vulcan Capital. This brings total funding for the Irish startup to $19 million.
The venture provides small bricks and mortar retailers with a way to make all of their inventory visible online. Its ‘Pointy box’ device connects to a store’s barcode scanner and automatically lists products online and optimises them for search engines.
“We’re experiencing pretty rapid growth in the UK, the US and Ireland, and this investment will help us grow to keep up with that demand,” says Founder Mark Cummins. “For all the hype around e-commerce and the media narrative of ‘retail apocalypse’, people still make the vast majority of their purchases in local stores. But local retailers have lost out in not having their products visible online – we solve that problem for them.”