Perch Interactive announces new CEO, $1.7m seed funding
Omnichannel retail marketing platform provider, Perch Interactive, has a new CEO Trevor Sumner, who previously founded and was President at LocalVox. It has also raised $1.7 million in seed funding from such angel investors as TVC and Corigin Ventures.
“Perch is changing the definition of what a shopping experience can be with technologies that completely reimagine brick and mortar retail,” says Howard Meitner, former Sephora CEO who has joined the company’s board of advisors. “This is a new era for retail, and Perch is leading the way by bringing touches of online shopping to the in-store experience for a new, immersive customer-centric experience.”
“It’s long since time to re-imagine the in-store experience, taking the best of interactive digital content and marrying it with the clear advantages of in-store shopping,” comments Sumner, who joined Perch late last year. “Perch revolutionises retail by unlocking digital content like videos, ratings and reviews, comparisons, pricing and inventory to every product on the shelf automatically the critical moment a customer touches a product. The wow factor is off the charts. This funding allows us to rapidly expand our computer vision libraries and shopper applications for retailers and brands.”