UK shoppers sceptical about AI, Photobox Group

UK shoppers sceptical about AI, Photobox Group

45% of young Brits believe Artificial Intelligence (AI) will be better than them at finding a gift for a loved one within the next two years, with 48% stating they’d trust technology to help create a personalised gift vs just 13% of over 55s. That’s according to Photobox Group, parent of the Moonpig, Hofmann and posterXXL brands, involving 2,010 people.

Overall, however, there is still general scepticism about using AI within the shopping process, with 36% of Brits saying they feel unsure about it. Only 16% believe technology can detect emotion, although those aged 16 to 24 have the most faith in it (27%).

“Technology can, and is, enhancing young people’s emotional intelligence in the shopping process,” says Jody Ford, CEO at Photobox Group. “People are embracing technology to help enhance the emotional impact of the gift they’re giving. Our tech specialists work in tandem with qualified psychologists to ensure we build not just smart products for our customers, but emotionally intelligent ones too.” 

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