Grubhub buys LevelUp

Grubhub is to acquire payments and loyalty venture LevelUp for $390 million in cash.

“With the addition of LevelUp, Grubhub will offer national and independent restaurants the industry's most comprehensive solution to drive online delivery and pickup orders, from demand generation through fulfilment,” the company said in a statement.

“In addition to making it easier for restaurants like KFC, Taco Bell, Bareburger, and Roti to integrate with the Grubhub marketplace, LevelUp accelerates our existing PoS integration capabilities and provides restaurants with powerful CRM and analytical tools to help them drive more diners to their platform and increase volume from existing diners.”

"For the last seven years, our team has worked to provide our restaurant partners with a complete solution to engage customers in this rapidly evolving digital landscape," says Seth Priebatsch, LevelUp's Founder and CEO. "By becoming a part of Grubhub, we take our biggest and most exciting step in achieving that mission. Together, we will provide restaurants with everything they need to grow profitably as more and more diners opt for the convenience, transparency and control of ordering online."

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