Loyalty and mobile payments key for record breaking Starbucks
The Starbucks Rewards loyalty programme added 1.9 million active members in the US during the retailer’s fiscal third quarter ended 1st July, up 14% year-over-year. Total member spend now accounts for 40% of US company-operated sales. Mobile Order and Pay, meanwhile, represented 13% of US company-operated transactions.
Starbucks’ revenues rose 11% from a year ago to $6.3 billion, a record, reflecting “successful execution against our strategic growth priorities and our commitment to deliver predictable, sustainable growth at scale - and meaningful increases in long-term value - for our shareholders,” according to Kevin Johnson, CEO and President.
“We remain confident in our global growth strategies, in the sustainability of our leadership position around all things coffee and tea and in our leadership teams around the world to navigate our next phase of growth," he adds.
