Kroger is launching a store on Alibaba’s Tmall Global platform.
A pilot project will see the US retailer first offer Chinese consumers items from its Simple Truth natural and organic brand. “E-commerce enables us to quickly scale to reach new customers and markets where we don’t operate physical stores, starting with China,” says Yael Cosset, Kroger’s Chief Digital Officer.
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“We are very pleased to be working with Kroger to bring their Simple Truth products to the Chinese market through our Tmall Global platform. We are always looking to deepen collaboration with our brand partners to create more value for them and we look forward to a fruitful relationship with Kroger,” says an Alibaba spokesperson.