Blushup boss highlights beauty retail digital gap
The biggest omnichannel challenge for beauty retailers today is that they’re not keeping their customers digitally connected to in-store purchases and are losing millions because of this. That’s the view of Monique Salvador, CEO/Founder, Blushup.
She gives the example of women purchasing products and learning about new ones during their makeup appointments at stores. Once they leave the store their purchase history/products used are lost because there’s no online documentation.
In an interview with RTIH, Salvador says: “Retailers need to bridge this gap between online and in-store activities and make it as simple as possible for women to go home after their beauty appointments and be able to purchase what they tried at the stores online."
"This is especially important in the beauty retail sector where women love to go to a store to try on beauty products but sometimes they prefer to buy it online when they go home. Bridging this digital gap at the store level is key to improving the shopping experience and by improving this experience it will lead to an increase in revenue online and in stores.”
Read the full interview here.